My tutor offered the idea of adapting the traditional 'I love NY' badge for the New York Yo! Sushi restaurant and using it as a promotional device to gain customers. I think this is a great idea as it ties in with the branding of the city as well as being an effective promotional device.
Would love to see some of this stuff out and about in the real world, I think this would work well for Yo Sushi London as well. People love their badges and 'I love..' parodies over here.
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