I am a graphic design student and my brief is to re brand the Yo! Sushi restaurant. Yo! Sushi want to make their restaurants in each city different from each other primarily by having wall murals inside which depict that particular city. These murals can be influenced by other famous illustrators in style or my own creative style or even a combination of both. My finished work will expand across all other areas of the restaurant such as the menu, take away bag/box and a direct mail pack.
I had a few different design solutions I was considering before I had chosen my final design style, here are a few mock ups of my other ideas i was throwing around.
I didn't feel these designs reflected the style I was trying to achieve, plus after talks with my tutors it became very clear that an all 'urban' graffiti styled mural is far more appropriate for my chosen area of New York (Bowery)
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