After discussions with my tutor i was told it would be very appropriate to base my Yo! Sushi restaurant in the Bowery area in New York. This is because the culture and visual culture (graffiti) of the Bowery area is very much in keeping with the design style i have chosen for my mural, also the Bowery area is a improving social and economical place, therefore business in this area would be really good.
I am a graphic design student and my brief is to re brand the Yo! Sushi restaurant. Yo! Sushi want to make their restaurants in each city different from each other primarily by having wall murals inside which depict that particular city. These murals can be influenced by other famous illustrators in style or my own creative style or even a combination of both. My finished work will expand across all other areas of the restaurant such as the menu, take away bag/box and a direct mail pack.
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